To kick off the 2018/19 youth football season, The Football Association has announced a renewed focus on the Respect campaign as it enters its ten year anniversary.

Originally launched in the 2008/09 season, the campaign’s new mantra of ‘We Only Do Positive’ aims to improve behaviour on touchlines across the country by raising awareness of Respect amongst a new generation of parents, coaches, volunteers and players.

The campaign follows extensive research carried out during the 2017/18 season to understand the effect of negative behaviour at football matches from Under 7s to Under 18s level more clearly, focusing on where Respect interventions would be most effective.

‘We Only Do Positive’ is The FA’s new strategic approach to emphasise the role of parents and coaches whilst highlighting the importance of positive behaviours and environments – both on and off the pitch – for young footballers involved in mini-soccer and youth football.

The FA’s Respect campaign aims to educate parents and coaches on their roles in creating a fun, safe and inclusive environment for players to ensure the campaign is embraced throughout the age groups and result in sustained participation from players and volunteers alike.  

Jonathan Walker, Herefordshire FA CEO, said: "Football is for all and it is vital that every participant can enjoy it in a safe, fun and inclusive environment. Respect is an integral  part of this  and extends far beyond the players to parents, coaches, referees, fans and everyone involved in the football experience - we want everyone to play their part this season."

Download the new & updated Respect Codes of Conduct Now

For further information, please contact: info@HerefordshireFA.com / 01432 342179